BP Healthcare eyes new growth area
KUALA LUMPURL Malaysia’s industry leader BP Healthcare Group is looking to expand its referral base as a new source of growth following the very positive feedback to its GP Referral Programme launched in the second quarter of the year.
In the past four months alone, the programme had registered a take-up rate of 1,000 general practitioners (GPs) who were drawn to the range of advanced medical diagnostics and faster turnaround times for examination results by BP Healthcare which has the largest medical diagnostic chain in Malaysia.
“The strong response is an endorsement of the leadership role, high quality services, affordability and convenience access that is supported by our 365-day nationwide network. Clinics which used to refer to hospitals are looking to us as a faster alternative,” said Mr Chevy Beh, BP Healthcare Group Executive Director.
The referral programme is the latest extension to the diverse range of services offered to the Group’s network of 4,000 private clinics throughout the country, that included pharmaceutical supplies, IT solutions, medical devices and clinical testing.
BP Healthcare is the first medical laboratory in Asia to be accredited by the U.S-based Joint Commission International, the global leader in accrediting healthcare organisations, and was also recognised as the Health Screening Company of the Year by Frost and Sullivan at its 2013 Malaysia Excellence Awards.
Over 70 per cent of its staff are medical professionals ranging from radiologists, surgeons, ENT specialists, hepatologists, physicians, ophthalmologists, dermatologists, audiologists, dentists, pharmacists and nutritionists.
The depth of its medical specialists and integrated IT system allows the Group to facilitate easy and quick access to referrals and diagnosis, as well as to focus on acute multi-disciplinary team-based care.
Advanced diagnostic testing available at BP Healthcare includes colour Doppler imaging, digitised X-ray, mammogram, stress test, CT scan, ENT (ear, nose and throat), dental, hearing and ultrasound tests.
“By pulling our resources together and through closer partnerships, we can deliver more personalised, comprehensive and proficient medical care to patients. This resonates with our emphasis to promote prevention and wellness,” Mr Beh added.
The GP Referral Programme provides affiliate clinic partners with more competitive rates on diagnostic services, periodical workshops, access to other services offered by BP Healthcare, networking with the Group’s specialists and on-line updates on services and specialist clinic schedules.
BP Healthcare is the country’s healthcare group in diagnostics and imaging, laboratory, pharmacy, dental, food, environmental testing, hearing and medical technologies. It offers a comprehensive range of medical services, health well-being programmes as well as online and wholesale pharmacy.
It has the largest medical diagnostic chain with over 100 outlets spanning every state in Malaysia as well as over 70 laboratories, 50 pharmacies and dispensaries, 50 hearing aid centres, 50 food and industrial testing centres, and three dental specialist clinics.